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About Snap

Founded by Baltimore’s longtime social & style guru, Sloane Brown


Baltimore needed an easy-to-navigate website to see the fun pics and video of the wide range of social and networking events around town and who was there. Snap shows how we get together to mix and mingle, have fun, maybe do a little business, and support a good cause – sometimes all at the same time.


Our algorithm-free social calendar – Coming Up – shows you Sloane’s picks of fun social events happening around town – from brewery events to happy hours, from crab feasts to festivals, from awards dinners to full-out galas.

Our columnists – in our Fashion section – explore the great style in Baltimore – who’s wearing what, local fashion and beauty trends, what you’ll find in our many boutiques, how to dress for our fun events, and where to find the cool nightspots.

About Sloane

Baltimore Snap founder/managing editor Sloane Brown has been in the entertainment industry and news media her entire career.


She’s been a radio disc jockey, radio news director, TV “weather girl”, television news anchor and reporter, show host and arts/entertainment reporter and movie critic.  


She’s not only worked in front of the camera, but behind it – as what’s known as a one-man-band. That’s shooting, editing, producing her own stories in 16 mm film, then video and now digitally, which you can find at baltimoresun.com/scene.


She’s even got some movie roles to her credit in “Hairspray,” “Pecker,” “Cecil B. DeMented,” “Book of Shadows: Blair Witch 2,” and “Head of State.”


For the last 20 years, you probably know Sloane as the society and style reporter for The Baltimore Sun. She knows what’s happening around town, and what local fashionistas are sporting.


Sloane’s personal love of fashion led to her own line, Sloane Brown Designs, where she designed and created fashion jewelry that was sold in several stores in Baltimore and beyond.  Her Sloane Brown Bag and Skirt Flirt were further fashion forays featuring faux fur.


She sees fashion as one of the best ways for someone to express who they are without saying a word. Best of all, it’s just plain fun!


In fact, fun is what Baltimore Snap is all about.


We know that negative news exists and needs to be covered. At Snap, Sloane’s goal is to feature the vibrant social side of Baltimore and show the coming together of Baltimore’s communities in celebrating life.

The Snap Girl

Our Snap Girl knows the Baltimore party life like no one else. She’s been enjoying the city’s nightlife for decades.


We found her on an old newspaper ad from the 1940’s, perched on the name of a long-gone nightclub of the time. Since she was rather scantily attired, we gave her a dress and stilettos from one of today’s boutiques, and a cocktail from one of Baltimore’s top mixologists.


Now she “hangs out” at every event we cover!